From Kim Stephens @ idisaster 2.0
I’ve been in two meetings this week where public officials have stated that their job was in some way to “control social media”. One person stated that in an upcoming exercise “We are going to ‘play’ some social media and learn how to control that…”. In the another conversation a public information officer indicated that their office didn’t mind interaction and public comments on their social media platforms “…as long as people write things that don’t reflect negatively on our organization.” Whoa! Both of those statement had me floored because they demonstrated how those folks misunderstood the power of the medium. Fire Chief Bill Boyd, a longtime social media evangelist and a person who “gets it” stated in a post today that it is about “community engagement, not public communication”. Exactly.
The power of using social platforms for engagement is important during every phase of emergency management but particularly in the preparedness phase when your organization is trying to cultivate and build relationships with the entire stakeholder community: volunteer organizations, CERT members, advisory committees, other agencies, etc, the list is long. If you are simply pushing information to these groups via your social platforms without any hope, desire or expectation of input, then, believe it or not… you won’t get any input!
Read more @ idisaster 2.0